Amy C. Cross, CEO & Founder of StillPoint Capital, LLC
Amy C. Cross is the CEO and a Founder of StillPoint Capital, LLC in 2004. Amy’s entire career has been in the securities industry as she is now revered as a specialist in her field.
Amy attends elite regulatory round-table events in her field and continues to be invited to speak in international forums. Amy has been in the securities industry since 1991. For the first 10 years of her career, she traded on the floor of the American Stock Exchange in New York City as an index and equity options specialist and ETF market maker.
During the trading day, Amy was also a Market Correspondent broadcasting for media venues such as CNBC, CNN Headline News, BBC, ABC, and various live webcasts reporting on daily trading activity and providing insight as a professional trader from her unique vantage point.
Also while trading in NYC, Amy began in the M&A industry and in raising private capital for her personal business projects as principal in the transactions. In 2003, Amy moved to Tampa, Florida and shortly thereafter became the COO and then Investment Banking Senior Associate for Spaulding Group conducting largely domestic M&A transactions in the lower-middle market. She also served as Senior Investment Banker for the broker-dealer Anderen Capital in Clearwater, Florida conducting both private placements as well as M&A transactions in addition to providing compliance guidance to the broker-dealer.
In 2004, Amy was proud to launch what is now StillPoint Capital. She and her former business partner were honored to have built the industry’s first Independent Investment Banking Program with a coveted FINRA Membership Agreement- which remains as the only one of its kind in the industry today.
Amy and StillPoint created the niche in the securities industry in which we work today.
StillPoint was created as an alternative solution for independent investment bankers in the middle market conducting M&A transactions and private placements. Before StillPoint, they were forced to own and operate their own broker-dealers in order to comply with securities rules and regulation. But now, independent investment bankers are able to register with StillPoint Capital and leave the compliance component of the transactions for StillPoint to manage. This enables the registered representatives to continue to use their own independent firms’ brand name and allocate their time and money in the best interest of their clients and on their transactions rather than managing back-office compliance processes and oversight.
Amy enjoys bringing the StillPoint Registered Representatives/Affiliates together to generate more deal flow for all involved by way of referrals, collaborations and/or in supporting one another’s transactions based on their individual skill-sets and areas of expertise or geographical focus.
The StillPoint Affiliates affectionately refer to themselves as, “The StillPoint Family” which is indicative of the corporate culture of the firm that Amy actively promotes.
Amy was named as a FINRA Arbitrator in 2015, as a Committee Member to FINRA’s Series 79 Writing and Review Committee in August 2011 and was invited to a FINRA Round Table Meeting with the CEO of FINRA in 2016.
Amy was named as an Honoree in 2018 for the Tampa Bay Business Journal’s “BusinessWoman of the Year Award” and was a Finalist for the same in 2013. She was also won as a Nominee and won the “Enterprising Woman of the Year Award” in 2019 and was interviewed for an educational segment for “On Demand with Rob Lowe” aired nationwide as well.
Amy has accepted the Tampa Bay Chamber of Commerce’s Small Business of the Year Finalist Award for StillPoint Capital in 2017, as StillPoint was also named to the Tampa Bay Business Journal’s “Fast 50 List” in 2017 as well as to the Women Presidents’ Organization “50 Fastest” list in 2018.
Amy has also qualified StillPoint to be a Certified Member of the WBENC organization annually since 2017, a nationwide WPO Fastest Growing Women-Owned Company in 2018, a top 10 Women-Owned Company in the TBBJ in 2019 as well.
Amy has led StillPoint to also be honored in the TBBJ’s 6th Largest Woman Owned Business in 2020, one of the TBBJ’s largest 200 Privately Held Companies in the Tampa Bay Area as well as an esteemed Member of the Inc. 5,000 Fastest Growing Companies List of 2020.
Amy is a current and active member of ACG, AM&AA, WPO among other professional associations. She has completed Phase I of the FINRA at Wharton Certified Regulatory and Compliance Professional (CRCP) program and has earned her Certified Business Intermediary Designation (CBI) through the International Business Brokers Association (IBBA) where she chaired the IBBA’s Ethics Committee, sat on the Finance Committee and was a member of the Standards of Practice Task Force.
She has held her AMEX Regular Member and Specialist Certification, and currently holds her Florida Real Estate Broker Associate License, Florida Life Health & Annuity Insurance License (2-15), as well as her Series 7, 24, 66, 79, 82 and 99 Securities Registrations. Amy lives in the Tampa Bay area and is very active in her community also serving as a Board Member supporting the Medical Magnet Program for Palm Harbor University High School in the Tampa Bay Area.
Amy lives in the Tampa Bay area with her four children. They enjoy live Tampa Bay sporting events, traveling, and living the Florida lifestyle!