Amy C. Cross, CEO & CCO of StillPoint Capital
Amy C. Cross is the CEO of StillPoint Capital and was a founder of the firm in 2004. Amy’s entire career has been in the securities industry as she is now revered as a specialist in her field. Amy has been invited to attend elite regulatory round-table events and continues to be invited to speak in international forums.
Amy has been in the securities industry since 1991. For the first 10 years of her career, she traded on the floor of the American Stock Exchange in New York City as an index and equity options specialist and ETF market-maker. During the trading day, Amy was also a Market Correspondent broadcasting for media venues such as CNBC, CNN Headline News, BBC, ABC, and various live webcasts reporting on daily trading activity and providing insight as a professional trader from her unique vantage point.
Also while trading in NYC, Amy entered into the M&A and raising of private capital arena for personal business projects as principal the transactions.
In 2003, Amy moved to Tampa, Florida and shortly thereafter became the COO and then Investment Banking Senior Associate for Spaulding Group conducting largely domestic M&A transactions in the lower-middle market. She also served the Senior Investment Banker for the broker dealer Anderen Capital in Clearwater, Florida conducting both private placements as well as M&A transactions in addition to providing compliance guidance to the broker dealer.
In 2004, Amy and her former business partner were proud to build and launch the industry’s first Independent Investment Banking Program with a coveted FINRA Membership Agreement which remains as the only one of its kind in the industry today. StillPoint literally created the niche in the industry in which they work today.
StillPoint was created as an alternative solution for independent investment bankers in the middle market conducting M&A transactions and private placements. Before StillPoint, they were forced to own and operate their own broker-dealers in order to comply with securities rules and regulation. But now, independent investment bankers are able to register with StillPoint Capital and leave the compliance component of the transactions for StillPoint to manage. This enables the registered representatives to continue to use their own independent firms’ brand name and allocate their time and money in the best interest of their clients and on their transactions rather than managing back-office compliance processes and oversight.
Amy enjoys bringing the StillPoint Registered Representatives/Affiliates together to generate more deal flow for all involved by way of referrals, collaborations and/or in supporting one another’s transactions based on their individual skill-sets and areas of expertise or geographic focus. The Affiliates affectionately refer to themselves as “The StillPoint Family” which is indicative of the corporate culture of the firm that Amy actively promotes.
Amy was named as a FINRA Arbitrator in 2015, as a Committee Member to FINRA’s Series 79 Writing and Review Committee in August 2011 and was a Finalist for the Tampa Bay Business Journal’s BusinessWoman of the Year 2013 award. Amy accepted the Tampa Bay Chamber of Commerce’s Small Business of the Year Finalist award for StillPoint Capital in 2017, while StillPoint was also named to the Tampa Bay Business Journal’s “Fast 50” list in 2017 and then to the Women Presidents’ Organization “50 Fastest” list in 2018. Amy has also completed Phase I of the FINRA at Wharton Certified Regulatory and Compliance Professional (CRCP) program and has earned her Certified Business Intermediary Designation (CBI) through the International Business Brokers Association (IBBA) where she chaired the IBBA’s Ethics Committee, sat on the Finance Committee and was a member of the Standards of Practice Task Force. She has held her AMEX Regular Member and Specialist Certification, and currently holds her Florida Real Estate Broker Associate License, Florida Life Health & Annuity Insurance License (2-15), as well as her Series 7, 24, 66, 79, 82 and 99 Securities Registrations.
Amy lives in the Tampa Bay area with her four children and has not stopped appreciating living the Florida lifestyle.